Codes and Conventions of Radio Advertising

Each medium has different codes and conventions therefore, I will need to understand the codes and conventions of each individual medium in order to create my own adverts effectively. This is because each has a different look, a different method of communication and a different purpose. 

• Approximate length of 30 - 40 seconds
• Voiceover narrating what the product is (outline only)
• Voiceover asks questions that can be answered in relation to the product
• Mention where the product is sold
• Slogan of the product
• Sometimes humour in the script
• Usually the volume of the voiceover gets louder in the middle and then fades out towards the end
• Majority of the time it's women who do the voiceovers however, this may depend on the product and target audience
• Poses rhetorical questions to the audience to make them think
• Occasionally a music bed will be used (music will be played in the background behind the voiceover. 

Knowing and understanding these typical codes and conventions of radio adverts will now help me to plan and construct ideas about what I can create for my radio advert.