TV Commercial
TV commercials are generally considered to be the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial time during popular TV events. The annual Superbowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3.5 million (as of 2012). Some television commercials feature a song or jingle that listeners soon relate to the product.
Infomercials:
An infomercial is a long-format television commercial, typically five minutes or longer. The main objective is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised phone number or website. Infomercials describe, display, and often demonstrate products and their features.
Radio advertising is a form of advertising via the medium of radio. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population.
Online advertising is a form of promotion that uses the Internet and the World Wide Web for the purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Social networking advertising and e-mail marketing.
No comments:
Post a Comment